| Search engine marketing
Search engine marketing (SEM) is a type of internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). This can be achieved through both organic and paid means. Organic SEM involves optimizing a website’s content, structure, and code to improve its ranking in SERPs for relevant keywords. This can be done through a variety of methods, such as keyword research, on-page optimization, and link building.
Paid SEM involves the use of paid advertising, such as pay-per-click (PPC) advertising, to place ads on search engine results pages. PPC ads are displayed when a user searches for a keyword or phrase that is relevant to the ad. Advertisers pay a fee each time someone clicks on their ad.